Starting a business is not a walk in the park. You need to make sure that your business is profitable in order to survive. Then, there are marketing strategies you have to think about to make the people know your product exist. You also have to deal with customers who may or may not like your product. Then, you also need to think about adding new products on your line or possible expansion to make your business grow.
Before everything, you need to think about this important factor: your business name.
Don’t underestimate a business name. The name of your business reflects not just what you’re offering but also who are the people behind that business and what are the values you represent. This is why it is important to make it right because this is how people will remember you. In other words, your business name is a reflection of your business’ identity.
That being said, here are tips and things to remember when choosing a business name:
Tip No. 1: Make it unique and unforgettable.
There are a LOT of entrepreneurs in the market offering the same products. In this digital world, you need to make sure that yours is something that stands out and something that people will remember.
Therefore, go for something catchy and could easily stick to the people’s mind. Avoid nonsense mix-up of names or something that is hard to spell or pronounce. Otherwise, you won’t be able to maximize the power of name recall, which could help you a lot in this business.
Tip No. 2: It should reflect your business.
Let’s say you want to sell sausages. Your business name should tell people that you are selling sausages. Avoid using terms like “technology” or “solutions” because it does not reflect what you’re actually selling.
In choosing a business name, make sure it is a reflection of the product or service that you are actually selling. Do not deceive people by adding popular terms just for the sake of being remembered.
Going back to sausages, you should include the term “sausage” or “food” so people will know that you are selling something of that sort. This will make it easier for people to remember you as well.
Tip No. 3: Simplicity is key.
Do not create long business names. Believe it or not, your potential customers won’t care that much. Stick to one or two business names and you’re good to go.
Since we’re talking about simplicity, avoid adding special characters to your name, except for ‘s. Remember that name recall is important, so keep it simple as much as possible.
Tip No. 4: Ensure that the name is available.
This is important. Even if you finally came up with the most brilliant and eye-catching names, you need to check that nobody owns it yet. Trademark infringement is a serious issue, so choose something that nobody has thought of yet.
If you came up with a name that is owned by no one, then register it as soon as you can. This way, you got the first dibs and you are the rightful owner of that particular name.
Tip No. 5: Don’t rush.
We understand how important it is for you to start your business. Without a name, you won’t be able to start because your social media pages will depend on it.
Still, relax and give it some time. A business name is important in ensuring the success of your business. If you can’t think of a name now, then perhaps tomorrow or two days from now could help in squeezing your brain for the perfect business name. Ask help from family and friends by having a brainstorming session. There are also name generators available online so take advantage of those as well.